Strategic Brand Management Creating Sustaining PDF 259f3974d

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Strategic Brand Management: Creating and Sustaining Brand Equity Long Term PDF




by Jean-Noel Kapferer : Strategic Brand Management: Creating and Sustaining Brand Equity Long Term

ISBN : #0749420693 | Date : 1997-01-01

Description :

PDF-c270b | “”Strategic Brand Management”” deals with the concept and practice of brand management in its totality. The new edition is packed with fresh examples and case studies of brands from throughout the world, and pays particular attention to the development of global brands. Three new chapters have been included which concentrate on the life span of brands by looking at: the sources of challenges to br… Strategic Brand Management: Creating and Sustaining Brand Equity Long Term


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[Pub.36AHM] Strategic Brand Management: Creating and Sustaining Brand Equity Long Term PDF | by Jean-Noel Kapferer


Strategic Brand Management: Creating and Sustaining Brand Equity Long Term by by Jean-Noel Kapferer

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This Service Design Thinking Basics Tools Cases Ebook PDF Bbcb46e12

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This is Service Design Thinking: Basics-Tools-Cases PDF




by Mark Stickdorn : This is Service Design Thinking: Basics-Tools-Cases

ISBN : # | Date : 2012-12-20

Description :

PDF-d1e2f | This is Service Design Thinking introduces an inter-disciplinary approach to designing services. Service design is a bit of a buzzword these days and has gained a lot of interest from various fields. This book, assembled to describe and illustrate the emerging field of service design, was brought together using exactly the same co-creative and user-centred approaches you can read and learn about i… This is Service Design Thinking: Basics-Tools-Cases


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How Prepare Results Driven Marketing Plan PDF 2c2b0e272

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How to Prepare a Results-Driven Marketing Plan PDF




by Martin L. Bell : How to Prepare a Results-Driven Marketing Plan

ISBN : #0814476902 | Date : 1987-12

Description :

PDF-e2222 | Book by Bell, Martin L…. How to Prepare a Results-Driven Marketing Plan


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[Pub.31ggt] How to Prepare a Results-Driven Marketing Plan PDF | by Martin L. Bell


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Direct Marketing Success Business Strategy PDF 6423dbe33

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Direct Marketing Success: What Works and Why (Wiley Series on Business Strategy) PDF




by Freeman F. Gosden : Direct Marketing Success: What Works and Why (Wiley Series on Business Strategy)

ISBN : #0471822140 | Date : 1985-10-21

Description :

PDF-662be | For people who are thinking of starting a mail order business, or those involved in or planning to get into the direct marketing industry, this nuts-and-bolts guide explains the “how” and the “why” of the concepts and the techniques that make direct marketing work. Direct Marketing Success shows why list selection is crucial, and then shows how to do it, how direct mail can dramatically increa… Direct Marketing Success: What Works and Why (Wiley Series on Business Strategy)


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[Pub.22rCG] Direct Marketing Success: What Works and Why (Wiley Series on Business Strategy) PDF | by Freeman F. Gosden


Direct Marketing Success: What Works and Why (Wiley Series on Business Strategy) by by Freeman F. Gosden

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Think Like Your Customer 4 Cd PDF 794efbd08

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Think Like Your Customer, 4-cd set: A Winning Strategy to Maximize Sales PDF




by Bill Stinnett : Think Like Your Customer, 4-cd set: A Winning Strategy to Maximize Sales

ISBN : #1933309288 | Date : 2006-11-06

Description :

PDF-709a3 | How to capture customers by learning to think the way they do. In Think Like Your Customer, Stinnett explains why the key to landing corporate customers is to do what the most successful fishermen and hunters do – think like their prey. Stinnett’s clients include General Electric, Microsoft, Verizon, American Express, and other major corporations…. Think Like Your Customer, 4-cd set: A Winning Strategy to Maximize Sales


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Think Like Your Customer, 4-cd set: A Winning Strategy to Maximize Sales by by Bill Stinnett

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Strategic Management Online Selling Competitive PDF 3d21aca00

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Strategic Management and Online Selling: Creating Competitive Advantage with Intangible Web Goods (Routledge Advances in Management and Business Studies) PDF




by Susanne Royer : Strategic Management and Online Selling: Creating Competitive Advantage with Intangible Web Goods (Routledge Advances in Management and Business Studies)

ISBN : #0415652006 | Date : 2012-11-03

Description :

PDF-d7f0d | Focusing on Business to Customer (B2C) internet business, and on firms that offer intangible products and/or services that can be directly consumed via the world wide web, Strategic Management and Online Selling also covers immaterial products and online news information or home banking. Considering how firms with similar specific characteristics are able to realize competitive advantages, this t… Strategic Management and Online Selling: Creating Competitive Advantage with Intangible Web Goods (Routledge Advances in Management and Business Studies)


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[Pub.96mqT] Strategic Management and Online Selling: Creating Competitive Advantage with Intangible Web Goods (Routledge Advances in Management and Business Studies) PDF | by Susanne Royer


Strategic Management and Online Selling: Creating Competitive Advantage with Intangible Web Goods (Routledge Advances in Management and Business Studies) by by Susanne Royer

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SEO Dead Buried Marketing Strategy PDF 589a42726

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SEO is dead and buried.: Long live original marketing strategy. PDF




by Vinayak G Nair : SEO is dead and buried.: Long live original marketing strategy.

ISBN : #1540717747 | Date : 2016-12-02

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PDF-023a0 | Get to know the first class marketing strategies that will make you the winner everywhere and at all times. Forget search engine rankings, latest SEO gimmicks or the millions your competitors spend on SEO, you will discover how to drive targeted website traffic and boost your top line. This book is specifically written for busy professionals who want to master powerful marketing moves within the … SEO is dead and buried.: Long live original marketing strategy.


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[Pub.06KNI] SEO is dead and buried.: Long live original marketing strategy. PDF | by Vinayak G Nair


SEO is dead and buried.: Long live original marketing strategy. by by Vinayak G Nair

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Successful Marketing Strategy Frank Cokayne PDF 5c81c28d7

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Successful Marketing: A New Strategy PDF




by Frank Cokayne : Successful Marketing: A New Strategy

ISBN : #1870555457 | Date : 1991-06

Description :

PDF-dcb47 | A practical guide to the development of a marketing strategy which suggests steps for building competitive strategies, highlights the need for innovation and flexibility and assesses how company-wide motivation can be achieved. The book maintains a global perspective throughout…. Successful Marketing: A New Strategy


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Successful Marketing: A New Strategy by by Frank Cokayne

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Amazon Marketing Strategy Manfred Damsch PDF C9ebc47be

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Amazon Marketing Strategy PDF




by Manfred Damsch : Amazon Marketing Strategy

ISBN : #3640780698 | Date : 2010-12-23

Description :

PDF-f0697 | Research Paper (undergraduate) from the year 2008 in the subject Business economics – Marketing, Corporate Communication, CRM, Market Research, Social Media, University of applied sciences, Munich, language: English, abstract: Founded in Seattle (Washington, USA) by Jeffrey Bezos in 1995, Amazon is now the world leading internet sales platform for consumer goods. Offering books in the first place … Amazon Marketing Strategy


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Amazon Marketing Strategy by by Manfred Damsch

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Portable Sales Coach Lance Osborne Ebook PDF 2d2c3853f

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The Portable Sales Coach PDF




by Lance Osborne : The Portable Sales Coach

ISBN : # | Date : 2012-09-18

Description :

PDF-81706 | Time is money — which means you’re pouring money down the drain when you spend your time on low-percentage selling strategies.How many times have you cold-called someone with no expectation that they’d have any interest in your pitch? How many times have you had to crowbar your way into someone’s office to make a presentation? How many deals have you poured hours into, knowing that they were doom… The Portable Sales Coach


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The Portable Sales Coach by by Lance Osborne

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Managing Cultures Intelligence Christopher Mosakowski PDF 21a8f119d

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HBR’s 10 Must Reads on Managing Across Cultures (with featured article “Cultural Intelligence” by P. Christopher Earley and Elaine Mosakowski) PDF




by Harvard Business Review : HBR’s 10 Must Reads on Managing Across Cultures (with featured article “Cultural Intelligence” by P. Christopher Earley and Elaine Mosakowski)

ISBN : #1633694615 | Date : 2016-05-03

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PDF-e6830 | Put an end to miscommunication and inefficiency―and tap into the strengths of your diverse team.If you read nothing else on managing across cultures, read these 10 articles. We’ve combed through hundreds of Harvard Business Review articles and selected the most important ones to help you manage culturally diverse employees, whether they’re dispersed around the world or you’re working with … HBR’s 10 Must Reads on Managing Across Cultures (with featured article “Cultural Intelligence” by P. Christopher Earley and Elaine Mosakowski)


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Das Mailing Planung Gestaltung Produktion PDF B9dbdc61d

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Das Mailing: Planung, Gestaltung, Produktion (German Edition) PDF




: Das Mailing: Planung, Gestaltung, Produktion (German Edition)

ISBN : #3322824446 | Date : 2012-02-18

Description :

PDF-17faf | Was ist zu beachten, damit ein Mailing möglichst viel bringt? Dieses Buch behandelt alle wichtigen Fragen konkret und praxisnah, von der Planung über die Gestaltung und den Druck bis zum Versand…. Das Mailing: Planung, Gestaltung, Produktion (German Edition)


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Honourable Customer Selling Marketing Japanese PDF 02f619b34

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The Honourable Customer: Selling and Marketing to the Japanese in the 1990’s PDF




by Robert March : The Honourable Customer: Selling and Marketing to the Japanese in the 1990’s

ISBN : #0273033719 | Date : 1991-01-21

Description :

PDF-3cd54 | … The Honourable Customer: Selling and Marketing to the Japanese in the 1990’s


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The Honourable Customer: Selling and Marketing to the Japanese in the 1990’s by by Robert March

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SEO Dummies Peter Kent PDF 35119e5f3

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SEO For Dummies PDF




by Peter Kent : SEO For Dummies

ISBN : #7115341508 | Date : 2015-10-26

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PDF-b2b11 | Your fully updated guide to search engine optimization Packed with tips, tricks, and secrets, SEO For Dummies shows you how to create and maintain a website that ranks at the top of search engines and drives high-volume traffic. Using plain-English explanations and easy-to-follow instructions, this friendly guide helps you come to grips with search engine basics—what they are, which ones are imp… SEO For Dummies


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[Pub.06lUJ] SEO For Dummies PDF | by Peter Kent


SEO For Dummies by by Peter Kent

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Bricks Clicks Creating Durable Online PDF F70f13e6b

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From Bricks to Clicks: 5 Steps to Creating a Durable Online Brand PDF




by Serge Timacheff : From Bricks to Clicks: 5 Steps to Creating a Durable Online Brand

ISBN : #0071371893 | Date : 2001-06-27

Description :

PDF-28f60 | The convergence of the Web and branding profoundly changes our world and resides at the heart of the New Economy. Particularly in the “post-crash” period of the Internet age, where financiers and customers are looking to companies with profitability and endurance, branding is the critical differentiator used to distinguish one company from another. Few executive or marketing staff understand how t… From Bricks to Clicks: 5 Steps to Creating a Durable Online Brand


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[Pub.65FpQ] From Bricks to Clicks: 5 Steps to Creating a Durable Online Brand PDF | by Serge Timacheff


From Bricks to Clicks: 5 Steps to Creating a Durable Online Brand by by Serge Timacheff

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